Summary for Facebook ad for Awards.ie
2 weeks ago I created an advert on Facebook for the Moviestar.ie Irish Web Awards 2008. The aim was to attract more people to the awards.ie site and to continue to learn about the advertising platform on Facebook.
The ad ran for 2 weeks from August 19th til September 2nd. The ad received 128,259 impressions and 87 clicks. When I set up the ad, I put aside 50 Euro ($73 US). The ad summary shows me that the total spent overall was €38.25 ($55.44 US).
The first 2 days of the ad saw it being clicked on 9 times a day, dropping off to average about 6 clicks for the rest of the 2 week period.
New ads seem to get plenty of clicks for lower impressions. Sundays also seem slow enough, higher impressions for lower clicks based on this ad and my first ad. I specified that I would pay $1 for a click, I wanted to spend a maximum for $5 a day to users 18 years and older in Ireland.
My initial ad for eWrite which spent a maximum of €10 a day seems to have received more than double the impressions, peaking at over 37,000 compared to over 14,000 for this ad. This Awards ad received more clicks which resulted in lower cost per clicks of $0.64 US compared to $1.82 US for the eWrite ad. Having a larger daily limit doesn’t necessarily result in more clicks.
Impressions in Blue. Clicks in Red.
The facebook ad manager summarises the daily stats by week. It would be handy if they could allow a summary for the entire length of the ad too. Had to patch it together myself. Here it is below:
It would be handy to know if any of the clicks resulted in nominations (now closed), sponsors or people subscribing to the awards.ie blog.
All in all, another useful experiment with facebook ad manager. So far it seems that a longer running ad, with a smaller daily budget works well. Some time in the near future I will be creating a new ad for eWrite on Facebook and tracking the clicks to see if users continue to use our demo of ewrite products or continue to buy from our online store that will soon be open to the public.
If you’ve found any of these Facebook Ad related posts of any use or tried anything like this yourself, please let me know!
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Gordon - I tried out Facebook ads at the start of August after reading your initial post on the subject. Unfortunately I applied but didn’t get the voucher for the free $50 from the Visa Applications Network. Not sure why. So I was keeping costs to a minimum and only set a budget of $5 a day. I got 16 clicks over the 2 days with 11,865 impressions. I set the CPC to a minimum and in the end paid 55 cents per click. Didn’t get any coversions from Facebook as far as I know. I may try it again in the future - maybe around christmas? I like the way you can tightly target the audience for your ad in Facebook.
Hi Aedan,
Thats odd that you didn’t get the dollars, did you add the Visa application to your Facebook applications?
I got an email from them a couple of days later with the voucher number, I didn’t have to do anything extra for it. Perhaps there was a deadline to their offer?
Hi Aedan,
I just noticed you have a link on your blog to this one, Thank you! I’ve done the same on this end
Hi Gordon,
Yeah - I expect there was a deadline or something. Seemed I wasn’t the only one that didn’t get the dollars. Maybe they ran out of funds !! Thanks for the link too.
Gordon - out of the blue this arrived in the inbox tonight …
Dear Aedan:
Thank you for joining the Visa Business Network! To help you grow your business, we’re giving you a $100 coupon good towards Facebook advertising credit.
Woo-hoo!
Groovy, Are you going to use it straight away ?
Maybe I’ll wait a few weeks as we’re really busy anyway at the moment. What I’d like to do is create ads for specific products and take the click-ee into the product page rather than to our home page. I’ll keep the stats and let you know how I get on.