Missed opportunity for Register365 on Twitter
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For context, Twitter is “a free social messaging utility for staying connected in real-time”. Sort of like a message board or the office water cooler. Anyone can join, post short messages and interact with others.
I use it often, I find it to be an excellent tool to ask questions and get feedback. When working from home, one can sometimes miss these simple and important interactions.
Plenty of businesses use Twitter to good effect, using it as a means to promote their services and interact with new or existing customers.
Blacknight (@bksolutions) are the best I’ve seen at using Twitter for business. The staff use Twitter to let their community know about goings on at Blacknight with blog post updates, polls, competition give-aways, staff hiring and most importantly, answering questions.
Register365 is also a hosting provider and appeared on Twitter in the last few days. Or so it seemed. The user @register365 turned out to be someone else in disguise, unhappy with the level of customer support from Register 365. It was safe to assume the user wasn’t a representative of Register365 considering the first message from @register365 was “Our services suck so we’re not going to tweet that much”.
Register365 hastily set up ‘Reg365_OFFICIAL‘ & ‘H365_OFFICIAL‘ ‘hosting365‘ names on Twiter and made sure to denounce @register365 as an imposter with the very first tweet and nearly every Tweet since.
These Twitter accounts seem to have only been set up to react to original account. Which is a pity. Register365 are a company with plenty of staff, one of which could surely have been tasked with setting up an account, with a better name (@register_365 perhaps? Its available at the moment) and begun with more professional and welcoming initial messages.
@register365 is not associated with Register365 or any other hosting company according to the owner. The owner will most likely give the account details to the legitimate Register365 but only by going through the official Register365 communications channels. They could be waiting a while.
If and when Register365 get their hands on the Twitter account, I hope they appreciate getting access to it and use it to good effect to actually communicate with their customers. Its entirely possible they will simply close it, entirely missing the point and the potential of Twitter for their business.
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Hosting365 tweets at http://twitter.com/hosting365 and is not connected with Register365 other than the latter being a customer of the former.
The h365_official twitter person is not an official company account.
Register365 officially twitter - http://www.twitter.com/Reg365_OFFICIAL
Hi Stephen. Thanks for the info, I’ll update the post.
Worth adding that I tweet at http://twitter.com/smccarron and my colleague Ed Byrne at http://twitter.com/edbyrne and our channel team even tweet at http://twitter.com/h365channel
As you can probably tell, we embraced twitter a long time ago, even before Mr. BK
Hi Stephen,
Regardleess of whomever embraced it first, @bksolutions has more followers and updates than @H365Channel, @Reg365_OFFICIAL and @hosting365 all combined.
Your own account and @edbyrne have a good following, how about closing the ‘official’ ones and just continue with your personal ones? You’d do a lot more for your brands that way I imagine and a time saver too.
Gordon.
I prefer to keep a distinction between ‘personal opinion’ and the company. My customers are customers of hosting365, not me personally and I believe seperating the two is more professional.
Most of the followers of both myself and Ed do so because of our roles in hosting365, and do occasionally use twitter for questions, etc, however our customer base is primarily channel and enterprise, for most of whom, twitter is a strange and alien place, yet to be discovered!
You’re right and it makes sense, I do it myself too with @gortron and @ewrite.
However, If the people manning the official twitter accounts aren’t using them well its just a waste of their time (and the companys money?).
You could do the usual thing and automatically have updates such as new blog posts sent to the official twitter accounts, or even some status updates of servers etc. That would be more useful than whats currently there.
Well, the hosting365 official account is manned by me, and I pop news up there as we have any (anything that’s on our blog plus customer wins, etc, etc).
But as I said, it’s just not really ‘reaching’ our customer base or target market…
I’ll see if I can integrate our status site at http://hosting365status.com also…
I never knew about that status page, is there one for Register365?
If the Twitter feeds contained status information, or info relevant to existing Register365 clients, I’ll add those feeds into our software for our few customers that are on your hosting.
To reach your customers, you could add a Twitter widget to your homepage.
Good idea on the widget, will chat to the developers, I think Namesco has a status page, that includes register365 updates here: http://www.names.co.uk/network_status.html
Cool. I’ll be looking out for it.
http://www.yellifitchanges.com will email me if it notices an update on the site
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